In this article, we will cover everything you need to know about this framework, including HOW to use it, and WHEN you should use it. And GE Matrix is one of the strategic tools that can help you in the process.
It’s a struggle business leaders know well.Ī broken decision-making process, the wrong strategic tools, and no visibility into the company’s portfolio performance can lead to failed strategies and large organizations going out of business.īut the ability to recognize growth opportunities and cut dead-end strategies in time has always been a competitive advantage. Making the right decision at the right time is hard.
